Doll House: PREMIER STORE SPOTLIGHT Q&A

This week we interviewed owner Jean Johnston from Doll House boutique in Palos Verdes Estates, California for our “Premier Store Spotlight” this week. Not only is she young and hip, she knows how to keep your child on top of the trend curve and parents in-the-know on the best new baby, children, and tween’s products on the market. Read more to find out about the latest spring trends, Doll House’s upcoming Easter event that is not to be missed, as well as sign up for Facebook to get updates on their cool mommy and me yoga classes!

2325 Palos Verdes Drive West
Palos Verdes Estates, CA 90274
949.439.8333

www.dollhousepv.com

 CHECK-IN and JOIN Doll House Facebook page and click HERE

1.   Tell us the inspiration behind the name Doll House? How long has your store been around?
I opened Doll House almost two years ago. While bouncing ideas around, my father suggested the name Doll House, and I thought it was perfect! Children are our little dolls, they are so much fun to dress up.

Le Top Baby "By the Sea" Romper

2.   Spring 2012 styles are coming into stores and brightening up any family’s winter wardrobe. What are your top 3 items (clothes, toys, giftables, etc.) for any parent shopping for warm weather items for a nice holiday vacation this winter?
Nautical stripes will transition a wardrobe from fall to spring, which has made Le Top’s ‘By The Sea’ collection very popular in the store.  Quicksilver rash guards have a built in SPF 50 that can be worn poolside or at the beach. Three Martha’s fold up chalkboard mat (comes with colorful chalk and a fun elephant shaped sponge) is a helpful way to keep kids occupied on long car or plane rides.

3.  Any special events that you have planned at your store for spring? Tell us the inside scoop about any special events and especially the fun deals we can expect!
You Don’t Want To Miss Spring Time At Doll House!

Doll House will be hosting a spring event on Thursday, March 29th. We will have a bunny petting zoo, a fun art project taught by a local artisan, face painting and a very special visit from the Easter Bunny!

Doll House has teamed up with Billabong and Zico Water for a great trunk show event for tweens! Doll House tweens will be the first to view and order Billabong’s 2012 fall collection while enjoying Zico Water.

Doll House is excited to start mommy and me yoga classes this spring! Check out our face book and website for updates!

Store owner, Jean, showing her display of the Le Top Tiny Bubbles collection

4.   What is your “go-to” baby shower gift in your store for boys and girls?
I have a huge demand for clothing and gifts made in the USA. Lisa Denver’s growth charts (made in Palos Verdes Estates), Scrumptious Blankets (made in Los Angeles) and Giggle Moon (made in San Diego) are popular gift items. 

Le Top Sun and Sea collection

5.   What are your top 3 children’s movies or books and why?
Doll House’s most popular books are ‘Guess How Much I Love You’, ‘Pinkalicious’ and ‘Casey At Bat’. The hardback books come as a set with matching Pajamas! These make bedtime a little more fun. ($44 set).

6.    Describe the neighborhood of your store location in Palos Verdes Estates? Did you grow up in the local area?
Doll House is located in Lunada Bay, a surf and beach community within Palos Verdes Estates, California. It is a lot like Newport Beach, where I grew up. The locals are outgoing and take pride in their local boutiques.

Store owner Jean Johnston

7.    What are the hottest trends for kids clothes right now?
Purple, pink, red and bright blue skinny jeans and shorts are going to be a hot trend this spring and summer.

8.    What Le Top or Rabbitmoon Spring 2012 collection is your store’s favorite and why?
Le Top’s ‘Tiny Bubbles’ for girls and “Whales & Sails” for boys have been very popular collections. The prints are a great way to match brothers and sisters, and perfect to wear at the beach club and the 4th of July!

(left) Le Top Whales & Sales boy's collection (right) Le Top Tiny Bubbles girl's collection

Doll House

2325 Palos Verdes Drive West
Palos Verdes Estates, CA 90274
949.439.8333

www.dollhousepv.com 

CHECK-IN and JOIN
Doll House Facebook page
and click HERE

 

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Magnolia Charlie: PREMIERE RETAILER Q&A

VISIT THEIR NEW ONLINE BOUTIQUE!
LAUNCHES TODAY @http://magnoliacharlie.net 

Three, Four Knock on Magnolia Charlie’s door!  Check out our 4th premier retailer in our “Store Spotlight” series where we feature one Le Top’s best stores of the week.  Not only did they JUST launch their online boutique TODAY (where you can buy the best-of-the-best of children’s and baby clothing) – we were lucky enough to get an exclusive inside “peek” of images of her latest arrivals in her freestanding boutique in California! 

 

Karen Seeber, owner of Magnolia Charlie, gives us the So Cal low-down on what any good mommy, daddy and kiddie shoppers would want to know, plus what she would bring to a deserted island if she sailed away from Balboa Island, California! 

1.   What made you decide to enter the children’s business?
Karen: My love of children’s clothing… I had 2 children and another on the way. Everyone told me how beautiful my children were always dressed and they never knew where to shop.  So I decided to open a children’s store. 

2.   What was your background prior to this business?
Karen: I was a mom who could not find traditional style clothing so I opened Magnolia Charlie in 1997. My husband, David, a builder transformed the store into a beach cottage. I knew the look of the store was just as important as the merchandise I carry. Everything had to blend together. 

3.   The name of your store reminds of me of a Charlie’s Angels but sweet – where did the name come from?
Karen: Magnolia Charlie is a town in the south… I love the south with all their smocking, appliqués and southern hospitality – so, I wanted to bring that to Balboa Island, California. 

4.   The harbour looks beautiful in Balboa Island, describe the neighborhood your store is in for us.
Karen: Our neighborhood is small town AMERICA with a lot of tourist from all over the world. The people we meet are incredible. They come back to shop year after year whether on vacation or business.  We are always making new friends. 

5.   Who is your target customer? Do you specialize in any certain types of product?
Karen: Our target customers are grandmothers… they want their grandchildren to look like children. All completely dressed from head to toe.  We carry a wide variety of smocking and appliquéd dresses, shortalls and capri sets – all with coordinating bows, hats and shoes. 

6.   Having a store in Southern California you tend to dress the warm weather type of babies who love the water, whether it be the beach or sailing – what would you say are the 3 essential clothing items for any baby or child?
Karen: Our beach babies always need sunhats, sweater or sweatshirts.  We always seem to have a sea breeze blowing and it gets cool in the mornings and evenings.  

Magnolia Charlie features set from Le Top Baby Pretty Sea Pony, Sweet Little Rosebud, and the Cherie collections

7.   What products do your clientele like the most?Karen: Our customers like the WOW factor whenever they are giving a gift. They like dresses, capri sets, rompers, etc. all to have coordinating pieces so the child is dressed complete. That’s why Le Top does so well for us because of the coordinating hats and toys.  

8.   Any Celebrity customers over the years or do you have any celebs buying right now?
Karen: We have so many celebrities and athletes who shop with us. What an honor to see our clothing on their children whether walking around town or in magazines. 

9.   If you were a new mom and sailed away on one of the cute boats from Balboa Island and got stranded on a deserted island – what 5 items could you not live without?
Karen: Stranded on a deserted island? I could not live without…the cutest swimsuit with matching cover-up, coordinating sunhat, jog suit and my monogrammed beach towel. 

10.   Between all of the social media outlets – Facebook, Twitter, and more – what do you think about social networking and how it allows moms and dads to join cyber parenting communities where they can meet, gain knowledge, as well as get recommendations and support.
Karen: I’m just learning about Facebook and Twitter…I think it is great for new moms and dads!    

11.   Do you think that you will make the big leap soon and have Magnolia Charlie join Facebook? You know Le Top will be your first fan!
Karen: Someday we will join Facebook! I will keep you updated more on what I think about the cyber mommy and daddy world once I join! 😉 

12.   What do you feel are the three biggest keys to your success?
Karen:  My 3 keys to success: 

1. Customer Service – Having an incredible sales staff that is always kind and knowledgeable about the merchandise. We will do anything for our customers.  Even if we have to go to another store to find it!
2. Store Appearance – Your front window tells the world who you are.  Always keep your displays fresh and merchandise the walls where every grouping tells a story and color palette.
3. Knowledge – Know the fashion industry and always keep learning.

13.   How do you select your products for the store? Do you find that there is a difference between your online boutique consumers for your brand versus your typical store consumer?
Karen: I buy what I love and what I would put on my children.  Each season I have fun and pick a theme – this season it was “Nautical” – the Le Top ‘DAISY DUCK’ group was incredible.  Our web site with ecommerce capabilities is launching today!  Visit us at: http://magnoliacharlie.net/ and check out our latest arrivals to buy online! 

14.   What is one trend you are seeing now that you love and one that you want to go away for dressing children?
Karen: The trend I am seeing right now are parents buying simple, fun clothing, yet traditional in style.  Traditional clothing never goes out of style.  You can always add a bit of “trendy” to make it your own style. 

Showing off pieces from the Le Top Ribbit and the Le Top Baby Choo Choo Zoo collections

15.  If you had one piece of advice for someone entering children’s retail today, what would it be?
Karen: My advice would be to read and talk to as many people as you can in this profession. I learned from the best … Mr. Pete Frasca (He was the original kid’s sales clothing representative that taught me about the children’s industry way back when). 

Special Note from Le Top: Le Top values our sales representatives as being a very special part of the Le Top family.  As much as we value our sales representatives, we equally value our retail customers like Magnolia Charlie.  We think the relationships that are developed over the years are extraordinary and continue to make the Le Top family exceptional, loving and a unique children’s community. 

16.   You probably have seen thousands of mommies and their children come in and out of your store doors – what is one of the funniest things you have heard come out of parent or child’s mouth?
Karen: I can’t think of a thing at the moment… But what I do know is that you never know what a child will say… 

17.   What is your best or most memorable moment in your store?
Karen: My memorable moments is when I see customers from all over the country come back and buy entire wardrobes for their grandchildren and they say, “I will see you in 6 months for another season!” I love them all. 

18.   What collection or piece from Le Top and rabbitmoon are you loving from the Spring/Summer 2010 collection?
Karen: It is hard to pick one group because we do so well with Le Top. I would say Le Top’s Spring/Summer 2010 collection of Daisy Duck, and Lots O’ Fish too! 

MAGNOLIA CHARLIE
317 Marine Avenue
Balboa Island, CA 92662
949.673.0066 

SHOP TODAY ON THEIR NEWLY LAUNCHED
ONLINE BOUTIQUE AT http://magnoliacharlie.net/ 

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