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Posts Tagged ‘Technology’

paulridley2Paul Ridley, age 25, is 79 days into his solo, unsupported, trans-Atlantic journey in a yellow, 19′, 400lb row boat named ‘Liv’ – in memory of his mother, Katherine Ridley, who died of skin cancer in 2001. Inspired by his mom’s adventurous nature and with his newfound passion for cancer research fund-raising, Paul’s goals are to become only the 3rd and youngest person to ever row across an ocean, and in doing so, raise $500,000 for cancer research at the Yale Cancer Center. He set off  in early January in the Canary Islands (off Morocco) and has been putting in 8 to 13+ hours a day at the oars. The entire journey will require him to row more than 3000 nautical miles. He’s closing in on his goal and, weather permitting, is scheduled to pull into Antigua (in the Caribbean) at the end of March.

After seeing a few pictures of Paul, you might ask yourself why a person with a fair complexion and his mother’s battle with skin cancer would undertake such a long, grueling trip and – among all the other inherent risks – expose himself to so much sun? Well, Paul’s got plenty of sunblock, and for you apparel lovers out there – special ‘threads’ that block UV rays. Yup, science and technology is at work in apparel, too!

Did I mention Paul is undertaking this physical and mental challenge completely unsupported? That blows my mind! No sail, no motor, no support crew to bail him out if things turn ugly (which, hopefully, they won’t). This really hits me when I think about what it must be like out there, day after day – with no signs of human life – except for the 2 passenger planes Paul spotted up around 40,000′, the ocean liner that ‘brushed by’ (2 miles away), and yesterday, a bug landed on his deck (a sign that land is near)! He gets all giddy about such sightings. paulridley1
Paul’s daily posts often focus on the interesting marine life he encounters, the physical and mental challenges he faces, his emotional ups and downs, his progress, what motivates him, and the ever-changing weather conditions. One of my favorite posts (from day 59) includes a description of how dramatic and dominating the constellations appear when viewed from a tiny row boat in the middle of the ocean.

As a tech-nut, I’m also amazed at Paul’s ability to stay in daily communication (via a solar powered satellite phone) with his support organization, Row for Hope, back in Connecticut. The information he relays immediately makes its way to the Web, into his blog, and even into his new Twitter page. Very cool. Here’s a guy out in the middle of the ocean – completely on his own – whose daily thoughts and reports are readily available to anyone around the world connected by computer (or even mobile phone!) to the Internet. Internet marketers/le•top e-tailers – are you listening? More on easily using some of these powerful technologies (to reach your target audience) is coming in future tech posts, so stay tuned!

Meanwhile, check out Paul’s Website and monitor his progress – it’s a fun, educational and inspiring thing to do with your kids. Also, please consider making a donation if you can. Due to the economic downturn impacting us all, Paul is falling short of his fund-raising goals – he could really use our assistance.

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Proof for Mr. Tech Wiz

Proof for Mr. Tech Wiz

Sweetie decided we must see SNOW this holiday season, so we’re in SNOWY Vermont! Before I left, I was able to easily send myself a text message of Yellow Turtle‘s contact information right from le•top’s store locator so that I had it on my mobile phone…Coolio! (Mr. Tech Wiz will be so proud of me! See? We actually can easily embrace new technologies here at le•top!). I wanted Yellow Turtle’s info, because they’re in Stowe (where we are going next), visiting the SNOW. I can’t wait to leave this wonderfully warm sofa seat, in front of this wonderfully warm fireplace, to go visit the SNOW, and see the sights of Stowe! (If anyone from Vermont is reading this, I could sure use some help figuring out the best store to buy a pair of warm snow boots for myself. I have a feeling these sneakers aren’t going to cut it out there).

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Our Tech Wiz (the one who won’t “re-org” our closets) added a new feature to le•top’s store locator! This makes it really easy for you to find your nearest stores or look up stores in the cities wherechoo you might be visiting. Now, whenever you search for a store that carries le•top clothes, you can send the store’s information to your mobile phone (as a text message and mobile link), telephone, calendars, and/or email. Just look for “send to phone+” under each store, and you’ll have that information wherever and whenever you want it. So get the info where it’s most convenient for you to have — like iphones or simple text messaging phones (like mine!) — and start snapping photos of your le•top store’s holiday window display for a chance to win a $20 Starbucks gift card.

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01cakefaceWe’ve received many photos from our customers over the years, but didn’t have the time to properly archive them (don’t you hate when that happens? Full of good intentions to get them organized, and all we could manage was taping them to a wall in our office kitchen). Well, with our blog (which we scarily agreed to kicking and screaming – we’re into beautiful kids clothes, not technology!) and lots of handholding from our Tech Wiz, we can finally ‘scrapbook’ your photos (if only our Tech Wiz would now just organize our closets). With our bellies still full from Thanksgiving feasts, we think photos of your “Messiest Eaters” would be a great way to kick off our blog launch. (more…)

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