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Posts Tagged ‘popular fall must haves’

We interviewed boutique owner, Susan Johnson, of Ideas and Objects in Harrisburg, Pennsylvania on her style advice, on staying true to classic style with unique twists and how “trendy” isn’t always what the customer needs, her store’s top 3 “go-to” items that are must-haves for any parent this fall, and a smart way to keep your kiddo’s lunch pail fresh and cool. 

IDEAS and OBJECTS

252 Strawberry Square
Harrisburg, PA 17101
717.234.4505

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JOIN IDEAS and OBJECTS Boutique Facebook page and click
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1.    Tell us the inspiration behind starting your shop?
Susan: 
Having worked for years in the visual merchandising and store design arena, I recognized a missing venue for contemporary “neat stuff.”  IDEAS and OBJECTS was born In 1987 when I decided to try my hand at the ownership of a specialty shop featuring unique objects with BOTH contemporary form and great function for work and play, for young and old. This platform soon expanded to include some wearables for women and children. Here I am, nearly 24 years later, in a larger shop in the same building and the current merchandise mix is nearly 50/50 as to wearables and “objects.”

2.    Give us the inside scoop about any special events that you have planned for Labor Day Weekend or back-to-school, especially the fun deals we can expect.
Susan: 
At IDEAS and OBJECTS the holiday weekend is not a high traffic weekend. We have discovered that here in central Pennsylvania this weekend (and when I say weekend, I mean Saturday since we are in a city center that is closed on Sundays and Holidays) is one when our customers tend to grab hold of one of the last outdoor event celebrations of the summer season. As to back-to school and fun deals…Unlike the mass market merchants, our best deal is ongoing in the UNIQUE lines of quality fashions we offer and the seasonal timeliness of our wardrobing choices. And when it comes to fun, I like to think that it is ALWAYS FUN to shop our little store of wonders!!!

Display features Le Top's "Pizzazz" Collection tiered tunic and ribbed leggings

3.    Back-to-school is just around the corner – what are 3 trends you can tell parents to look for when buying their kids’ wardrobe?
Susan:  
Looks like leggings and tunics are a strong trend, but some say that plaids may be finding a renewed appeal (although I am not convinced the youth think it is so, and I hear about a surprising fondness for the 70’s influence remaining). Of course the proverbial tees and jeans are still all too popular from my point of view. As in season’s past, we do not fit well into the “trendy” shoppers world, other than the fact that we do have delicious tunics and legging sets!! I have always shopped the market determined not to sell something just because the media is intent on dictating it as a “must have.” I do lean towards the bold and contemporary colors and patterns, but the lines and items I choose are based first on QUALITY, second on UNIQUENESS AND STYLE, and then PRICE.

4.    Please tell us 1 easy tip or snack/meal for a child’s back-to-school lunchbox.
SusanMy parental favorite was always “lunch money” back in the days when buying a school lunch meant a hot CAFETERIA MEAL, rather than pizza, candy and soda “food court” selections. Have to admit my lunch packing was rather ho-hum except for a little note or an unexpected sweet treat from time to time. I do like insulated lunch ”boxes” so that veggies and dip, mayo dressings and or salads, etc. stay cool. So my tip for a COOL lunch would be that when you are including a drink, try buying smaller plastic bottles of water or juice and put them in the freezer the night before. Partially frozen, they will be thawed before lunchtime and will also act as an ice pack even in an un-insulated lunch carrier.

5.    Tell us…before you “had kids or grandkids, what is one thing you swore you’d never…?” Please share!
Susan: 
Reply with “BECAUSE I SAID SO!!!” to any question they may ask. I will admit I failed in keeping this vow to myself. And come to think of it, my daughter probably regrets my shortcoming even more than I do.

6.    What is your top selling 3 “go-to” items at your store currently?
Susan: 
Rabbitmoon and Le Top are always favorites, with extra applause for the boy/girl brother and sister groups! Grandparents are especially excited when we give them a call that we have something to “match” for their sibling or cousin grans. The fuchsia fleece jackets by Mack & Co are getting many “oohs and ahhhhhs” and the cordy plush from Jellycat and the Zolo line of creative playthings remain strong staples.

7.    Describe the neighborhood of your store location in Harrisburg, Pennsylvania. Did you grow up in the local area?
Susan:  
IDEAS and OBJECTS is located in Strawberry Square, a mixed use city center in downtown Harrisburg. The center adjoins the Hilton Hotel and we are but a stone’s throw from the state capitol complex. I grew up about an hour from Harrisburg in a small (population 1,000 or so when I grew up) rural Lancaster County town, Terre Hill. I was the oldest of 4 girls and although we did not have extensive wardrobes or many shopping trips, that which we had was most often bought in family owned specialty shops!

8.    Tell us about a “special” moment that made your day working at your store.
Susan: 
There have been so many…and the highlights truly have nothing to do with large sales. My best moments are the personal ones that convince me that we are a people, not just a business at IDEAS and OBJECTS. The thank you notes, the photos, the tales of good and bad, its the people moments that make it all worthwhile. Not so long ago a college-aged student came into my store and was just beaming as she looked around. She was between trains (Amtrak is a block away) and came to Strawberry Square to see if the shop was still here. She had moved away over 10 years ago, but had fond memories of her mother bringing her to the shop. As I and the shop grow older, it is good to be reminded that we are part of a family of customers with good memories.

9.    Where are the best/essential family hangouts and places to go around your store location?
Susan: 
Our neighborhood’s best include the Whitaker Center, that is home to an IMAX theatre, Science Center and Performance Theater and Gamut Theatre, home of the Popcorn Hat Players wonderful children’s theatre.

rabbitmoon's "Harmony" collection print swing dress

10.    What Le Top or rabbitmoon Fall 2011 collection is your store’s favorite and why?
Susan: 
The bold color of the Le Top’s Pizzazz collection “big dot” group makes me smile, while the current customer favorite is the Harmony collection from rabbitmoon.


IDEAS and OBJECTS

252 Strawberry Square
Harrisburg, PA 17101
717.234.4505

 CHECK-IN and JOIN
IDEAS and OBJECTS Facebook page
and click
HERE

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We interviewed our first ever online premier retailer this week for our “Online Store Spotlight” – CrabApple.Kids.com.  Husband and wife team, James and Anna Incledon, Jr., tell us about their favorite Halloween costumes as kids, common questions from internet mommy and daddy shoppers and leather biker jackets for kids!  Read more to discover about CrabAppleKids.com.

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1.      What is one special or fun fact about your e-store that a typical customer wouldn’t know?
James:  Our children are the primary models for our website.

2.      How did you get into the online retail business? What inspired you? What sets you apart as a successful online children’s shop?
Anna:  We love shopping and our two daughters are always dressed to perfection!  People constantly compliment them on their attire.  Then, in preparing for the birth our son, we found it was difficult to find clothes that we liked for him.  It was at this point that we decided to enter the retail business–we could dress our children in the best of the best while making a business out of what we already love to do. 

What sets us apart from others?  We pride ourselves on providing excellent customer service.  Most companies today claim to offer great customer service, but we don’t feel the bulk of them truly understand what that means. For example, it is often difficult to find a customer service number or email address for an online business to even begin the process.  Or when you do finally email them, they don’t reply back.  If a customer has a question, concern or just doesn’t like placing an online order, we are here.  If we can’t help them immediately, we will get back to them in a timely manner.

Aside from great customer service, from a product point-of-view, we offer wonderful matching family and twin outfits and boy’s clothing.  The family and twin outfits are ideal if you have twins or multiple children of differing ages and want to dress them in outfits that have a similar look and feel, while not being completely identical. This way both mom and the children are happy!  We also specialize in designer boy’s clothing because we understand how hard it is to find boy’s clothes that aren’t limited to t-shirts (but we do have some of those too!).

We also pride ourselves on having a great collection brand-name Christening clothes. 

3.      Where did the name Crab Apple Kids come from?
James:  After dreaming up 397 names (yes, we actually have a list of every one we didn’t use), some of which just didn’t test well, and some of which were already taken, finding a unique name was a lot more challenging and time-consuming than we expected.  We actually placed some of our first orders under the “no name” company! 

Our ultimate inspiration came when we were doing some remodeling and looking through paint color names.  A small change to the name and Crab Apple Kids was born.

James and Anna's son, Parker (wearing Le Top Spring 2010 Hip Hop Grasshopper), inspired them to open Crab Apple Kids

4.      Back to school is here – what have been the most popular baby and child fall “must-have” items?
James:  Our most popular item has been the Harley-Davidson Biker Jacket.  But the new must-have is truly our Weboo Shoes.  We haven’t seen anything else like them in the market place.  They are the very definition of cool, hip and fun!  We also carry some unique birthday and baby shower gifts such as cereal bowls shaped like tires and eating utensils shaped like tools, tractors and airplanes.  Our WubbaNub and Billy-Bob pacifiers have also been a big hit.  And of course, we love our Le Top—Lots O’ Fish was a hot style for us.

5.      Do you do anything special for Halloween at your e-store? What is your favorite memory of a costume you wore as a child?
Anna:  We love Halloween, or for that matter, any holiday.  Our family often makes the newspapers and newsletters because of our excessive holiday spirit.  We have some great outfits that not only will make your Halloween Season festive, but can be worn beyond Halloween.  My favorite costume when was young?  A Hippy – I loved all the bright colors, big hair and peace sign jewelry.  My husband’s… the two-person Chinese dragon (he still can’t find anyone to be the butt).

6.      What tip would you give to a parent dressing a child for fall and how to pick the “right” outfit online?
Anna:  Children like to feel comfortable, no matter what age.  Whether they are one or eight years old – comfort is the key to a successful purchase.  Crab Apple Kids’ pride ourselves in the latest fashions with comfort in mind.  Our rule of thumb is if our children won’t wear it, then neither will our customer’s kids.  One of our favorite new items are jeggings–leggings that look like blue jeans.

7.      What questions do most mommies or daddies ask when buying for their baby online?
James:  Most questions are focused around comfort, size and matching sibling outfits.  There is no point in looking great if they are not comfortable.  Because we all know, an uncomfortable child is not a happy one.

8.      There are so many websites now that sell children’s clothing – If you had one piece of advice for someone trying to break into children’s online retail, what would it be?
James:  Don’t!  Seriously, it is a much more competitive business than we ever anticipated.  It requires a lot of start-up capital and patience.  Children’s clothing is not your typical drop ship business.  In most cases, you are ordering one season in advance of the next.  So you have to make a guesstimate of what you think your customers are going to buy, to avoid having too much or too little inventory.  And then when it finally does arrive, you need pay for it, warehouse it, photograph it, and write copy for it. And then, hopefully, ship it!  Online or not, at the end-of-the-day, both businesses require the same amount of work.

9.      What is the funniest request you have received from an online parent customer?
Anna: 
I can’t specifically think of one that is funny, but I can definitely think of one that is fun.  We recently had a bride call and request two of our Harley-Davidson Biker Jackets.  She shared with us that she was having a wedding with a 50s theme and that her nephews were going to be walking down the aisle in jeans, white t-shirts and our Harley-Davidson Biker Jackets.  How fun is that! 

10.      Why do you love Le Top? What collection or piece from Le Top or Le Top Baby line do you love from the Fall/Holiday 2010 collection?
Anna:  We love Le Top because of the great designs, comfort and value.  The collection we like the best from the Fall/Holiday 2010 line is the Haute Dog Collection.  It’s bright and fun…and what child doesn’t like puppies or dogs! 


Crab Apple Kids
http://www.crabapplekids.com/
847.551.1212
877.327.7533 toll free

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