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Posts Tagged ‘letop Spring 2010 Collection’

I grew up swimming with a pool and I am a huge fan of teaching kids how to swim. The earlier the better.

Until recently it was belived that children under the age of 4 shouldn’t learn to swim because it can give them false sense of security and they may end up drowning.  However, this past Monday the nation’s largest pediatricians group is relaxing its stance against swimming lessons for children younger than 4.  Now the group says it’s fine to enroll children as young as 1 and can HELP reduce the chances of drowning! WOO-HOO!

Some studies suggest toddlers may be less likely to drown if they’ve had swim lessons. Of course, the doctors aren’t recommending lessons for every young child, and if parents feel their little ones aren’t ready, that’s okay.

I remember my boyfriend’s little cousin fell in the pool last summer and no one had been watching and she couldn’t swim – I looked over and saw a small pink body slowing sinking. I jumped in the pool and fortunately she had only just fallen in and I pulled her out of the pool safely.  Honestly, I was lucky she was okay that day.   My personal tip would be to never overreact if a child falls into the pool. Tell him or her she is “okay” and do not make the child think that something overly wrong happened or they will become fearful of the water. Try to encourage safety afterwards and swim with him or her again shortly after to show they will be “okay” and to be brave.

Connie Harvey who heads aquatics development for the American Red Cross said, “Parents should choose classes that emphasize water safety and require a parent or other adult to be in the water with the child, and have at least one instructor for every 10 students.”

The updated policy, released this Monday, May 24, 2010 by the Journal Pediatrics, also recommends fences around all pools, even with the popular inflatable ones. Kids can drown by leaning over the soft sides and falling in.

Take serious note that if you have an older pool – be weary as your kids can drown when their hair or hands get sucked into the drains of pools or spas without drain covers or proper filter-pump equipment.

The rate of childhood drowning deaths has declined in recent years. About 1,100 U.S. children drowned in 2006.

Okay, so how do you choose a swim program for your infant?  Know these few tips:

 1) Not all infant swimming instruction programs are created equal!  There are thousands of competing swimming instructors nationwide, and you can easily find someone willing to “teach swimming to your kids “. But what is IMPORTANT for parents to understand is that only Infant Swimming Resource’s nation-wide network of Instructors provide safe infant swim lessons that teach children as young as 6-months old self-rescue skills and do so in a manner that is completely safe and PROVEN.

2)  Many parents don’t realize the dangers of introducing babies to water (6-months to 4 years old)  before they know how to save their lives in an unexpected water encounter – eeks!  Those “Mommy & Me” classes can prove to be ultimately dangerous for your baby. Before your baby should feel confident to safely enjoy the water, they must first learn the skills needed for self-rescue.

3) Most recently Infant Swimming Resource was featured on NBC’s Today Show and had some great points about babies and kids and learning the importance of safety in the water – see the video clip at: http://www.msnbc.msn.com/id/21134540/vp/37313517#37313517

In support of the new Prevention of Drowning Policy Statement, ISR believes this is a vital step towards keeping children safe both in and around the water. For more than 40 years, ISR has been teaching children from six months to six years aquatic Self-Rescue skills in addition to educating parents and the medical community about family water safety.

ISR’s Self-Rescue techniques were developed by Harvey Barnett, Ph.D. — focused on safety and parent education, ISR has safely and effectively taught more than 200,000 infants and young children. Today, ISR has more than 790 documented cases where former students have used their Self-Rescue to save their own life.

There’s a big problem in many parts of the country with infant and toddler drowning, a serious issue that has had me concerned for many years. I believe strongly that we as pediatricians need to do something about this epidemic, so I decided to take action and speak out on behalf of Dr. Barnett’s proven method for helping young children save their own lives in a drowning scenario. Over the last 20 years, I’ve referred all of my patients to ISR and promoted family aquatic safety by educating my physician peers and the community. Through ISR’s program, I have watched many children acquire life-saving skills and learn how to swim. The program helps babies learn self-rescue skills in the water, and ISR’s swimming method helps prevent drowning. It’s time that pediatricians do something about the drowning problem across the U.S. Observing children learn ISR’s proven techniques more than twenty years – it’s very obvious that young children can learn how to swim. ISR’s swimming lesson method works, and it helps children to save their own lives.”

–  David Carr, M.D.” – http://www.infantswim.com/

My final thoughts? All of these little babies should be wearing one of our Le Top swimsuits while they learn to swim! This is my favorite swimsuit from the Le Top Daisy Duck Collection!

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Today is the second in our new “Store Spotlight” series, where we feature a premiere le•top specialty retail store each week. Read more for an exclusive Q&A and “sneak peak” images of our featured store of the week!

Wickford - RI

This week we had the chance to interview one of Rhode Island and Connecticut’s finest boutiques, Teddy Bearskins. Meet the proud owners, Bob and Debra Semple and read about their 3 boutiques!

We want to give you the inside scoop on Teddy Bearskins’ latest and greatest news, and what YOU don’t know about a few of the East Coast’s cutest childrenswear stores.

1.     How did you get started with Teddy Bearskins?
Bob:
  Debra made all the clothes in our first store. I remember it was a very small store, but within 2 years, we had 2 bigger stores, and 3 stores after 5 years.

2.     What was your and Bob’s background prior to this business?
Debra:
 Bob was in advertising and sales management prior to entering the childrenswear business
Bob:  Deb was a home economics teacher, and also had a business degree. She [Deb] is by nature a fashion designer!

3.     Teddy Bearskins is a distinctive store name – does it have any special history?
Bob & Debra:
 The name Teddy Bearskins just had a great ring to it, and our favorite place was Bearskin Neck in Rockport, Massachusetts.

4.     Why Rhode Island and Connecticut? How did you pick these unique locations?
Debra:
  Bob moved to Rhode Island in 1983 for business, and unfortunately there were no teaching jobs. Our twins at the time were 3-years-old so we opted to start our own business.

5.     Describe the neighborhood your stores are in.

Mystic Village - CT

Bob & Debra:  Of our three stores, we would describe each as:

  1. Wickford Location ~ “Historic seaport village, and very quaint.”
  2. Mystic Location ~ “ A historic seaport and tourist area.” 
  3. Barrington Location ~ “A high-end village bedroom community of Providence.”

6.     Who is your target customer? Do you specialize in any certain types of product?
Debra:
  I would say our target customers are Grandparents, Parents, and Relatives of a newborn. We have a wide range of pricing.

7.     What products do your clientele like the most?
Bob:  Toys, shoes, and clothing from newborn to teenage.

8.     Any Celebrity customers over the years or do you have any celebs buying right now?
Bob & Debra:
  Jane Pauley, Montel Williams, several soap opera stars, and many professional sports athletes. Other clients include many of the Rhode Island TV personalities!

9.     What’s coming up for Teddy Bearskins? You have 3 stores and an online store – will there be a 4th store in the near future?
Bob & Debra:
  We are always considering some moves!

10.     You have a remarkable history having founded the first Teddy Bearskins store in 1983 – what makes Teddy Bearskins unique after all of these successful years?
Bob & Debra: 
We have everything you might need or want for your child or grandchild – from birth to size 20. We have customers from all over the country who stop in, call or even email us since they know we will have what they need or want.

Barrington - RI

 
11.     What do both you and Bob feel are the three biggest keys to your success?
Bob & Debra:
  1. Location
  2. Customer Service
  3. Hard Work, Hard Work, Hard Work!

12.     How do you select your products for the store?
Debra:
  I listen to my customers and also use my instinct and gut feelings.

13.     What is one trend you’re currently seeing with customers?
Debra:
  Simplicity.

14.     If you had one piece of advice for someone entering children’s retail today, what would it be?
Bob & Debra:
  Make sure you know you will love retail. It’s 24/7, and if you do not want to put in 110%, do not open a store.

15.     What are your top 3 fashionista tips for dressing a child? And your #1 kid fashion “no-no”?
Bob & Debra:
 Keep it simple, give your child 3 choices, when asking their advice. And keep their personality in mind when making a selection. Do not give in to tantrums.

16.     You probably have seen thousands of parents and their children come in-and-out of all 3 of your store doors – what is one of the funniest things you have heard come out of parent or child’s mouth?
Bob & Debra: 
Nothing stands out at the moment. We have wonderful relationships with our customers, many laughs, great customers. It’s a big family and great fun. The kids always enjoy coming to our Teddy Bearskins locations.

17.     What is your best or most memorable moment in your store?
Debra:
  One of My favorite customers passed away and she requested in her eulogy that they mention how she loved Teddy Bearskins.

18.     What collection or piece from le•top and/or rabbitmoon do you love right now from the Spring 2010 collection?
Bob & Debra:
 Our favorite is the le•top boys Sail Away collection!

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If I can make it there, I’ll make it anywhere,
It’s up to you, New York, New York.
” – Kander and Ebb

le top Booth

le•top Booth

Every August le•top debuts the new Spring collection at the New York Children’s Club Show – one of the most exciting (and anxious) times of the year for us.  After working on designs, fabric development, go-see’s (a warm thanks to all that responded to our call for ‘Cuties!’) and photo shoots we were finally ready to present the Spring 2010 collection to buyers and owners of the fabulous stores that carry le•top.

Cute as a Button Fall 2009

Cute as a Button Fall 2009

Ta-Da!!!

The moment had finally arrived when we were able to see reactions to the results of all our hard work.  The verdict is in and…THE SPRING 2010 COLLECTION IS THE BEST WE HAVE EVER CREATED!

Some of the comments we heard during the show:

“It’s all so cute; I don’t know what I am not going to buy!”

“I love the bright colors!”

“This is just what I dreamed you would do!”  (really!!!)

After all the hard work we were ecstatic to hear our retailer’s enthusiasm!  What brought about the smiles and excitement?  Really great groups, including classic Ducks for boys and girls, Grasshoppers that Hip Hop, bouquets of beautiful Flowers and a whole menagerie of our famous Monokinis!  Everyone can look forward to an endless summer of fun – arriving at retailers in January of 2010.

Walking with Dinosaurs Fall 2009

Walking with Dinosaurs Fall 2009

But don’t wait for next summer!  Fall 2009 is here!  The new le•top and rabbitmoon fashions for fall are arriving at your local boutique every day!  The phones are ringing with re-orders as our retailers sell the cutest kid’s clothes on the planet…and beyond!  Check out some of the top sellers from Walking with Dinosaurs and Cute as a Button!

We had a terrific trip to New York!  Our booth at the Children’s Club show looked great after we put up wallpaper, assembled tables and chairs and steamed and fluffed our samples.  The excitement of hearing the praise for our new creations was our reward…and the reward of experiencing New York City life for a week!  Coming to the blog next week we’ll share our experiences at some of the fabulous restaurants we visited!

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Go See Madness2

Hmmm, do we need a bigger office???

Although it seems as though the Fall 2009 photo shoot was just yesterday… another season’s photo shoot has come and gone! This amazing moment in time was for our Spring 2010 line. (Already spring you say?  We work well ahead of the ‘normal’ calendar!) Our model tryouts (in the biz known as a go-see) happened on July 9th. It was organized chaos with over 100 children turning out to smile and pose (a wonderful crowd!) and way too many adorable little ones – making it a very challenging series of decisions! The photo shoot for both Le Top and Rabbitmoon happened the second to last week of July. It was an exhausting week – but a fabulous success! Many thanks to everyone who assisted, especially the delightful kids! We can’t wait to share the Spring season’s collections and all the adorable photos with you but…it will have to wait. Sometimes it’s hard for us to keep track of what month, season and year we’re working on perfecting!  We are currently shipping Fall 2009 collections to our fabulous retailers, so take a gander at all the fabulous styles.

Tickle Stick

Out comes the infamous ‘tickle stick!

I think everyone wonders what happens ‘behind the scenes’ – here are a couple under-cover shots from the Le Top photo shoot.

Baby

Beware – baby ‘off’ board!

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Kathy and Lisa prepping before the show

Kathy and Lisa prepping the le•top booth before the show

The theme of our New York week – let’s get to work!

After spending Friday morning doing ‘home improvement’ projects at the new showroom we were ready to move on to the next stop – the Jacob Javitts Convention Center to set up for the Children’s Club show. We had decided to revamp our booth, since we loved our new look at the Las Vegas show. We bought new furniture in New York to avoid the shipping costs from California – so here’s the question: how long does it take to put together 7 tables and 16 chairs? A looong time. Paul was again pulled in as a ‘worker bee’ – resulting in a serious cramp in his hand by the time all this furniture was assembled! So much for “easy assembly” – easy and quick are 2 very different things! Of course the result of everyone’s labor was a striking booth…the customers commented we looked “new and modern!”

The show was very, very busy for us! It is always wonderful to see our favorite customers in person and listen to their feedback. I have a confession…neither Paul nor I actually sell the collection to the buyers, we simply ‘hang out’ and absorb suggestions. I always joke that we act as ‘booth host and hostess’ – but the pleasure is always ours. One of the real treats is that we not only see all of our favorite New York customers at this show, we also see friends from different regions of the U.S. and some from outside of the country. The show is officially an international show – and it is wonderful to hear input from all different perspectives. Our designers are in the midst of designing the Spring 2010 collection and eagerly await the feedback, since it gives them even more inspiration. I loved hearing about colors and styles that are selling in the stores – because we want to be sure we create new things that will make our customers happy!

Of course “all work and no play” makes for a dull group – and we are definitely not dull! Erin said all I wrote about  our Vegas trip was food, making her very hungry, so stay tuned for what we did to “play”…because we love going to great restaurants!

Busy buyers at the rabbitmoon booth

Busy buyers at the rabbitmoon booth

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