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Posts Tagged ‘Le Top School of Fun collection’

Le Top "Sunny Ducky" Flower Print Sundress and Sunhat

We all need some sun exposure; it’s our primary source of vitamin D, which helps us absorb calcium for stronger, healthier bones. But it doesn’t take much time in the sun for most people to get the vitamin D they need, and repeated unprotected exposure to the sun’s ultraviolet rays can have serious effects.

Most kids rack up between 50% and 80% of their lifetime sun exposure before age 18, so it’s important that parents teach their children how to enjoy fun in the sun safely. With the right precautions, you can greatly reduce your child’s chance of developing skin cancer.

Facts About Sun Exposure
The sun radiates light to the earth, and part of that light consists of invisible ultraviolet (UV) rays. When these rays reach the skin, they cause tanning, burning, and other skin damage.

Sunlight contains three types of ultraviolet rays: UVA, UVB, and UVC.

1.  UVA rays cause skin aging and wrinkling and contribute to skin cancer, such as melanoma. Because UVA rays pass effortlessly through the ozone layer (the protective layer of atmosphere, or shield, surrounding the earth), they make up the majority of our sun exposure. Beware of tanning beds because they use UVA rays as well as UVB rays. A UVA tan does nothelp protect the skin from further sun damage; it merely produces color and a false sense of protection from the sun. 

Le Top "Ship Ahoy!" Nautical Bucket Hat

2.  UVB rays are also dangerous, causing sunburns, cataracts (clouding of the eye lens), and effects on the immune system. They also contribute to skin cancer. Melanoma, the most dangerous form of skin cancer, is thought to be associated with severe UVB sunburns that occur before the age of 20. Most UVB rays are absorbed by the ozone layer, but enough of these rays pass through to cause serious damage.

3.  UVC rays are the most dangerous, but fortunately, these rays are blocked by the ozone layer and don’t reach the earth.

What’s important is to protect your family from exposure to UVA and UVB, the rays that cause skin damage.

Avoid the Strongest Rays of the Day
First, seek shade when the sun is at its highest overhead (usually 10 a.m. until 4 p.m. in the northern hemisphere). If kids must be in the sun between these hours, be sure to apply and reapply protective sunscreen — even if they’re just playing in the backyard. Most sun damage occurs as a result of incidental exposure during day-to-day activities, not at the beach.
Even on cloudy, cool, or overcast days, UV rays travel through the clouds and reflect off sand, water, and even concrete.

Use Protective Eyewear for Kids
Sun exposure damages the eyes as well as the skin. Even 1 day in the sun can result in a burned cornea (the outermost, clear membrane layer of the eye). Cumulative exposure can lead to cataracts (clouding of the eye lens, which leads to blurred vision) later in life. The best way to protect eyes is to wear sunglasses.

Not all sunglasses provide the same level of ultraviolet protection; darkened plastic or glass lenses without special UV filters just trick the eyes into a false sense of safety. Purchase sunglasses with labels ensuring that they provide 100% UV protection.
 
Not all kids enjoy wearing sunglasses, especially the first few times. To encourage them to wear them, let kids select a style they like — many manufacturers make fun, multicolored frames or ones embossed with cartoon characters. And don’t forget that kids want to be like grown-ups. If you wear sunglasses regularly, your kids may be willing to follow your example. Providing sunglasses early in childhood will encourage the habit of wearing them in the future.
 

Le Top "Beechy Keen" Waves and Bubble Print Beech Dress and Sunhat

Put on a Hat
Covering up your child’s arms and legs with light clothing can provide some protection against UV sun radiation. Having her wear a hat with a brim that shades her face can also increase your child’s protection against the sun. 

Use Sunscreen Consistently
Lots of good sunscreens are available for kids, including types for sensitive skin, brands with fun scents like watermelon, long-lasting waterproof and sweat-proof versions, and easy-application varieties in spray bottles. I even saw a sunscreen at the store the other day that you can spray on kids while they are wet!

Common Mistake…
Completely ignore sunscreen claims of waterproof and/or sweat-proof. According to Carol Schuler of Coolibar, “The term ‘waterproof’ has undergone inadequate testing and the term ‘sweat-proof’ has had no testing to substantiate the label. The FDA has asked sunscreen manufacturers to voluntarily remove this marketing term from their labels.”

What matters most in a sunscreen is the degree of protection from UV rays it provides. For kids age 6 months and older, select an SPF of 30 or higher to prevent both sunburn and tanning. Choose a sunscreen that states on the label that it protects against both UVA and UVB rays (referred to as “broad-spectrum” sunscreen). For sunscreen to do its job, it must be applied correctly. Be sure to:

  1. Apply sunscreen whenever kids will be in the sun.
  2. Apply sunscreen about 15 to 30 minutes before kids go outside so that a good layer of protection can form. Don’t forget about lips, hands, ears, feet, shoulders, and behind the neck. Lift up bathing suit straps and apply sunscreen underneath them (in case the straps shift as a child moves).
  3. Don’t try to stretch out a bottle of sunscreen; apply it generously.
  4. Reapply sunscreen often, approximately every 2 hours, as recommended by the American Academy of Dermatology. Reapply after a child has been sweating or swimming.
  5. Apply a waterproof sunscreen if kids will be around water or swimming. Water reflects and intensifies the sun’s rays, so kids need protection that lasts. Waterproof sunscreens may last up to 80 minutes in the water, and some are also sweat- and rub-proof. But regardless of the waterproof label, be sure to reapply sunscreen when kids come out of the water.

Le Top "School of Fun" Tee, Shorts, and Bucket Hat



Keep in mind that every child needs extra sun protection. The American Academy of Dermatology recommends that all kids — regardless of their skin tone — wear sunscreen with an SPF of 30 or higher. Although dark skin has more protective melanin and tans more easily than it burns, remember that tanning is also a sign of sun damage. Dark-skinned kids also can develop painful sunburns too – so be safe and have fun in the sun this summer!

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Miranda is wearing a bathing suit from Le Top's 2011 Spring/Summer "School of Fun" collection.

This is a FIRST for Miranda—and for ME! After spending a lot of hours AND a lot of money on swim lessons, I figured we should put the swim lessons to the test. So I signed her up to be on the local swim team. I thought if you signed up, then you were automatically in. Well… I was wrong. They required a tryout to see if the child can swim across one lap. The pool where Miranda had lessons was half the length. And as far as I knew, the times we swam at friends’ pools or hotel pools, she could swim across, but I didn’t know if they were the same distance as one lap. Plus, it has been almost a year since Miranda had a swim lesson. Yikes! Talk about NERVE-WRACKING!

The reason for swim tryouts wasn’t to see how fast a child can swim or what strokes he/she can do in the water. The tryout was mainly for safety reasons. Children must be able to swim across the pool by themselves without help. So before Miranda’s turn in the water, I asked her how she felt. She was a little nervous but wasn’t afraid. She didn’t feel intimidated at all. “Are you sure? Was the pool in Hawaii this long? What stroke are you going to do? If you get tired half-way, stop and rest. Don’t feel bad.” Then she just looked at me with exasperation as if she just wanted to say, “Cool it, Mom!”

The coach called her name and, naturally, I was more nervous than her. She got in the water, kicked her skinny, long legs all the way across to the other end of the pool doing the freestyle. Then the guide in the water asked her if she wanted to hang on to the life preserver so she can get a “ride” back. She declined and said, “I’ll do the backstroke.” And she did, with perfect arms!

What a proud moment for me! She made the swim team and was so happy to back in the water after such a long, cold winter. Can’t wait for swim practices and swim meets. An exciting and fun summer awaits.

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Gucci

Emme Maribel and Max David Anthony are having their 3rd birthday today. These darling fraternal twins recently modeled with their Idol mom, Jennifer Lopez, for a new Gucci children’s clothing advertisement. It seems they also have that star quality. Whether they are in Miami or Los Angeles we think outfits from our “School of Fun” brother/sister collections would be a perfect fit. Emme could run around town in the Le Top “School of Fun” stripe racerback top and fish print capri pants while Max would be a hit in the matching stripe shirt and hungry fish print short. Enjoy your birthday Max and Emme!

Le Top "School of Fun" boy/girl collection

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We are super excited to have interviewed children’s boutique owner, Tarra Brotz, of With Child Maternity in Kohler, Wisconsin this week for our “Premier Store Spotlight”. She gives us her insight into the re-opening of her boutique, Facebook give aways, her upcoming kick off event, and her best parenting advice. Read more to find out about the chicest boutique in Kohler, Wisconsin!

With Child Maternity
and Baby Boutique
795E Woodlake Road
Kohler, WI 53044
920.287.7611
www.withchildmaternity.com

Join them on Facebook by clicking HERE.

1.    What was the inspiration behind the name With Child Maternity?
Tarra: We wanted something elegant, yet descriptive so people would know what to expect when they came through the door.

2.    Describe the neighborhood where your store is located. Tell us about Kohler, Wisconsin.
Tara: Kohler is a small village of 2,000 residents. Some people call it Pleasantville! It’s a wonderful, tight-knit, safe community ~ wonderful for raising children. And, we have a lot of tourism because of our 5-Diamond resort and golf courses!


3.    Winter storms have been hitting the nation – for any new mom – what would be 3 essential wardrobe items and 3 must-haves for a new baby to keep him or her toasty?

Tarra: For mom, a nursing pajama set is essential. It’s cozy, comfy, and looks cute if someone visits without warning! For baby, swaddling blankets are a must! Hats are cute and functional too 🙂

4.    Where are your favorite family hangouts in the local Kohler, WI area?
Tarra: For the kids and I, it’s the many parks in our village. For adults, the Horse & Plow at the American Club is always the meeting point!

5.    Valentine’s Day is just around the corner. What is something sweet you do for your kids or grandkids to show them you love them.
Tarra: Lots and lots of kisses! And wonderful gifts, of course! We recommend the Twilight Ladybug and Twilight Turtle ~ so cute!


6.    Surviving yet another winter day in the mid-west, what would be your snow day recommended activity – inside or out?

Tarra: Going to the local children’s’ museum is always a fun way to burn off energy! It’s great for moms, too, because we get to chat.

7.    You recently re-opened your store and will be having a big grand opening next month in March. Tell us about any special events that you have planned at your store and fun deals we can expect.
Tarra: The grand re-opening will kick off with a book signing by the “Cooking Mom” by Amy Hanten. We will be giving away lots of our brand new items and encouraging people to “like” us on Facebook for addition giveaways.

Le Top School of Fun romper

8.     Tell us your best parenting tip or mom advice that your mom passed on to you that you would like to share with a new parent.
Tarra: Never wake a sleeping baby!

9. What is the hottest trend for kids clothes and toys right now?Tarra: Bright colors! Lots of funky colors together too! 

10. What collection or piece from Le Top or Le Top Baby line or Rabbitmoon do you love from the Spring 2011 or Fall collection?
Tarra: We loved the Le Top lime striped School of Fun romper!  So did our customers, because they are gone!!

With Child Maternity and Baby Boutique
795E Woodlake Road
Kohler, WI 53044
920.287.7611
www.withchildmaternity.com

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