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Archive for the ‘Preemie Sizes’ Category

Baby Samantha couldn’t be more precious in this day dress from Le Top Baby’s Spring 2010 Cherie Collection. She’s absolutely angelic!

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Uno, Dos, Tres!  Check out the 3rd premier retailer in our “Store Spotlight” series that features one top le●top store pick of the week.  Read more below for an inside “peek” into one of the best children’s retailers in Texas!

We put the mic up to Sally and Marc Whitehouse, owners of Bright Beginnings and Cotton Tots – who have four of the most adorable and well-respected children’s boutiques in Texas (and a pretty darn amazing online store too!) – and got the skinny on what any good mommy, daddy and kiddie shopper would want to know.

1.  How did you both get started with Bright Beginnings?

Sally: We had trouble finding the kind of clothing we wanted for our own children…cool, comfortable, easy-wearing cotton in fun styles.  We also loved the idea of entrepreneurship and sharing with others the delightful brands we had found.

2.  What was your background prior to this business?

Sally: We are a family business…started by us back in 1984.  Prior to that, Marc had his own CPA firm at the time, and I had taken time off from teaching high school special education to have children.

3.  Bright Beginnings is a distinctive store name – does it have any special history?  What was the evolution behind your 4 store names from Bright Beginnings to Best Dressed Kids to Cotton Tots?

Sally & Marc: We hope that all children have a very bright beginning of life!  And we believe that clothing should be very bright and colorful as well…it just makes you smile!  Our Austin stores were all named Bright Beginnings, but the name was taken in other Texas cities…hence our Houston stores became Cotton Tots…referring to the fact that most of our clothing was luscious, comfortable cotton.  Our website name needed to encompass specifically who we are, to aid in branding and in searches online.  Bestdressedkids.com seemed to say it all!

4Describe the neighborhood your 4 stores are in.

Marc: Our stores are all in suburban neighborhoods of fine cities.  We like to have that neighborhood feel of knowing our customers and their families.

5.  Who is your target customer? Do you specialize in any certain types of product? Does it vary from store to store?

Sally & Marc: Our target customer is anyone looking for something unique and of great value for babies through tweens…with a little bit for their mommies, too!  We specialize in soft, comfortable clothing and we appeal to people of all income levels as we have a variety of goods, with something for everyone’s needs.  We also strive to be kid AND parent friendly in styling and comfort.

6.  What products do your clientele like the most?

Sally: That’s a hard one, because we have such a variety.  I think they have come to trust us as a place to get unique products at a good price, with wonderful customer service.

7.  Any Celebrity customers over the years or do you have any celebs buying right now?

Sally & Marc: Governors, politicians and actors…oh my!  Yes, we certainly do and we like to honor their privacy.  😉 

Bright Beginnings features le•top

8.  What’s coming up for Bright Beginnings? Any new stores or updates buying features to your website?

Sally & Marc: We are currently unveiling a new website that has more features and is more user-friendly than our current Bestdressedkids.com.  We are also developing a software program that provides real time point of sale, back office and Internet sales.

9.  What makes Bright Beginnings unique after 26 years?

Sally & Marc: Customer service and a desire to really help people.  We have always been in this business for the long haul.  We encourage true listening and that burning desire to find the perfect thing for each customer.  Sometimes we don’t have it…and that’s okay…but we still gain a loyal customer who will come back.

10.  You have a remarkable history and have been around 26 years, do you celebrate your anniversary years?

Sally: We do quietly celebrate the gratitude we feel for our staff, our customers, and our vendors.

11.   What do you feel are the three biggest keys to your success?

Sally & Marc:

1)  A friendly, knowledgeable staff
2)  Partnership with our reps and vendors
3)  Determination to keep a large selection of unique offerings to our customers.

12.  How do you select your products for the store?

Sally & Marc: We analyze sales and performance by brand constantly…so through sell-through reports, fashion sense, buying experience, and a well-rounded look at each category, size range, and brand.

13.  What is one trend you’re currently seeing with customers?

Sally: Customers are definitely streamlining their purchases and buying more items that will mix and match together.  We have always been fans of mixing and matching, as it stretches your options…so this is trend is perfect for us.

14.  If you had one piece of advice for someone entering children’s retail today, what would it be?

Marc: Find your niche based on what people are looking for, but then be flexible and listen to your customers.

15.  You probably have seen thousands of mommies and their children come in and out of your stores’ doors – what is one of the funniest things you have heard come out of parent or child’s mouth?

Sally: I have always said that I could write a book about things I’ve seen and heard, but it’s hard to pinpoint the funniest!  I guess we all chuckled quite a bit when a mom confessed that she had gone into a competitor’s store and said she was so embarrassed that her child asked for an “I Love Bright Beginnings” sticker to wear!

16.  What are your top 3 fashionista tips for dressing a child? And your #1 kid fashion “no-no”?

Sally:

1)  Let them be part of the process and show their true personality (with your family values as a guide, of course!)
2)  Be sure they like it…if they don’t like it in the store, they most likely won’t wear it from home.
3)  Remember that this time goes so quickly.  There is only a short amount of time when we can wear fun, silly, overdone clothing that just makes us feel good.  (See, don’t you wish you could do that today?)  Don’t be too serious about how they dress when they are young…relax and enjoy it (and take lots of pictures ;))
4)  #1 No-no:  Dressing a child like a small adult.  Too serious! 

17.  What is your best or most memorable moment in your store?

Sally: Sitting on the floor with a little girl who was 5 years old and whose mother told me she had a poor self-image.  I thought, “Not at FIVE!”  I had her help me with a gift wrap project and we talked while her mom shopped.  Just as expected, she was a beautiful soul.  It reminded me how precious each child is.

18.  What collection or piece from letop and/or rabbit moon are you loving from the Spring/Summer 2010 collection?

Sally: The le●top leopard, giraffe, and duck monokinis….they are spectacular!  I see little ones wearing these at my neighborhood pool, complete with hat and sunglasses, and it makes me giggle every time.

 

 

AUSTIN, TX LOCATIONS 

Bright Beginnings
1006 W. 38th Street
Austin, TX 78705
512.454.5437

Bright Beginnings & Bee-yond
701 S Capital of TX Highway, Suite B 280
Austin, TX 78746
512.328.8989

Best Dressed for Less
3811 Medical Parkway
Austin, TX 78756
512.453.0433

HOUSTON, TX LOCATIONS

Cotton Tots
6510 Woodway
Houston, TX 77057
713.785.8686 

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Today is the second in our new “Store Spotlight” series, where we feature a premiere le•top specialty retail store each week. Read more for an exclusive Q&A and “sneak peak” images of our featured store of the week!

Wickford - RI

This week we had the chance to interview one of Rhode Island and Connecticut’s finest boutiques, Teddy Bearskins. Meet the proud owners, Bob and Debra Semple and read about their 3 boutiques!

We want to give you the inside scoop on Teddy Bearskins’ latest and greatest news, and what YOU don’t know about a few of the East Coast’s cutest childrenswear stores.

1.     How did you get started with Teddy Bearskins?
Bob:
  Debra made all the clothes in our first store. I remember it was a very small store, but within 2 years, we had 2 bigger stores, and 3 stores after 5 years.

2.     What was your and Bob’s background prior to this business?
Debra:
 Bob was in advertising and sales management prior to entering the childrenswear business
Bob:  Deb was a home economics teacher, and also had a business degree. She [Deb] is by nature a fashion designer!

3.     Teddy Bearskins is a distinctive store name – does it have any special history?
Bob & Debra:
 The name Teddy Bearskins just had a great ring to it, and our favorite place was Bearskin Neck in Rockport, Massachusetts.

4.     Why Rhode Island and Connecticut? How did you pick these unique locations?
Debra:
  Bob moved to Rhode Island in 1983 for business, and unfortunately there were no teaching jobs. Our twins at the time were 3-years-old so we opted to start our own business.

5.     Describe the neighborhood your stores are in.

Mystic Village - CT

Bob & Debra:  Of our three stores, we would describe each as:

  1. Wickford Location ~ “Historic seaport village, and very quaint.”
  2. Mystic Location ~ “ A historic seaport and tourist area.” 
  3. Barrington Location ~ “A high-end village bedroom community of Providence.”

6.     Who is your target customer? Do you specialize in any certain types of product?
Debra:
  I would say our target customers are Grandparents, Parents, and Relatives of a newborn. We have a wide range of pricing.

7.     What products do your clientele like the most?
Bob:  Toys, shoes, and clothing from newborn to teenage.

8.     Any Celebrity customers over the years or do you have any celebs buying right now?
Bob & Debra:
  Jane Pauley, Montel Williams, several soap opera stars, and many professional sports athletes. Other clients include many of the Rhode Island TV personalities!

9.     What’s coming up for Teddy Bearskins? You have 3 stores and an online store – will there be a 4th store in the near future?
Bob & Debra:
  We are always considering some moves!

10.     You have a remarkable history having founded the first Teddy Bearskins store in 1983 – what makes Teddy Bearskins unique after all of these successful years?
Bob & Debra: 
We have everything you might need or want for your child or grandchild – from birth to size 20. We have customers from all over the country who stop in, call or even email us since they know we will have what they need or want.

Barrington - RI

 
11.     What do both you and Bob feel are the three biggest keys to your success?
Bob & Debra:
  1. Location
  2. Customer Service
  3. Hard Work, Hard Work, Hard Work!

12.     How do you select your products for the store?
Debra:
  I listen to my customers and also use my instinct and gut feelings.

13.     What is one trend you’re currently seeing with customers?
Debra:
  Simplicity.

14.     If you had one piece of advice for someone entering children’s retail today, what would it be?
Bob & Debra:
  Make sure you know you will love retail. It’s 24/7, and if you do not want to put in 110%, do not open a store.

15.     What are your top 3 fashionista tips for dressing a child? And your #1 kid fashion “no-no”?
Bob & Debra:
 Keep it simple, give your child 3 choices, when asking their advice. And keep their personality in mind when making a selection. Do not give in to tantrums.

16.     You probably have seen thousands of parents and their children come in-and-out of all 3 of your store doors – what is one of the funniest things you have heard come out of parent or child’s mouth?
Bob & Debra: 
Nothing stands out at the moment. We have wonderful relationships with our customers, many laughs, great customers. It’s a big family and great fun. The kids always enjoy coming to our Teddy Bearskins locations.

17.     What is your best or most memorable moment in your store?
Debra:
  One of My favorite customers passed away and she requested in her eulogy that they mention how she loved Teddy Bearskins.

18.     What collection or piece from le•top and/or rabbitmoon do you love right now from the Spring 2010 collection?
Bob & Debra:
 Our favorite is the le•top boys Sail Away collection!

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Baby Ava loves her ‘le•top baby’ bonnet!  Kudos to Auntie Kate for
sending us this darling photo of her beautiful niece.

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For over 32 years, le•top has been creating quality clothing for kids and babies.  Now receive the latest updates and interact directly with le•top on our newly launched Facebook page.

Get the low-down on what’s fashionable and fabulous in the PCB (parenting, child, and baby) le•top online community – Become a fan and join our page @ http://www.facebook.com/le top

Don’t be shy.

Follow us on Twitter: @letop
Read more on our Blog: http://blog.letop-usa.com/

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