This week we travelled to Lewes, Delaware to interview one of the cutest children’s boutiques we know – Kids’ Ketch! Owner, Teresa Ford, gave us the inside scoop on what “ketch” means in sailing, their upcoming event for the Italian Fun Fest, back-to-school trends, the fabulous local hangouts for families, and a fun tidbit to leave in your kiddo’s paper bag lunch to make their day! Read more and discover fun facts about Kids’ Ketch boutique!
132 Second Street
Lewes, DE 19958
or go to www.kidsketch.com for more information
CHECK-IN and JOIN Kids’ Ketch Facebook page and click HERE
1. What is the inspiration behind your store’s name? Give us 3 fun facts about your store that a typical customer wouldn’t know.
Teresa: We are located where the Delaware Bay meets the Atlantic Ocean, so I wanted to have a name related to the sea and to children. A “ketch” is a two-masted sailboat and when I combined that with “kids” I liked the sound of it. As for 3 fun facts a typical customer wouldn’t know:
- We started as a small store in 1990 with just 450 sq. ft. After two moves, we are in our spot today, with 3,700 sq. ft, which is the only way a lot of people have ever seen us. We’ve been in this location since 1998.
- My two children have both worked here, my son still does, my mother who is 90 years old continues to work here, and my two nieces have worked here. So it has really been a family affair.
- We have a large fish tank in our store that the children love, and my husband, who is the mayor in this town, takes care of it. When people ask who takes care of our fish tank, we tell them “The Mayor does!”
2. Tell us the inside scoop about any special events that you have planned at your store this summer, especially the fun deals we can expect.
Teresa: On Friday, September 23rd, our downtown businesses are having an Italian Fun Fest where the street will be closed to cars, and we will celebrate all things Italian. In our store, we will feature Quercetti toys, which are made in Italy. We’ll raffle off a Bocce set, and have a fountain set up in the street where kids can make a wish and throw in a coin. The proceeds will benefit the Food Bank of Delaware.
3. Back-to-school is just around the corner – what are 3 trends you can tell parents to look for when buying their kids’ wardrobe?
Teresa: Back-to-school trends I love are:
- The deep rich colors and mix of textures this fall
- The mix of prints, especially in girls clothes that have cute tops and dresses, with leggings of a coordinating different print
- Appliquéd flowers that create a 3-dimensional look on garments
4. Tell us…before you “had kids or grandkids, what is one thing you swore you’d never…?”
Teresa: One thing I swore I would not do is spoil kids or grandkids by giving them too much from my store. All I needed to do was think of the kids that don’t have much, and realize that kids can get by with less than you think. I think I followed that rule with my children, but I don’t have grandchildren yet, and I bet that will be more difficult!
5. If you could pick one item to pack in a paper bag lunch for your kid, what would it be?
Teresa: The one item I would put in a paper bay lunch is a note or funny picture that would make them smile.
6. Give us your must-have essential for a boy and a girl’s back-to-school wardrobe from your store.
Teresa: A must-have essential is a vibrant, colourful tunic top with fun contrasting leggings.
7. Describe the neighborhood of your store location in Lewes, Delaware. Did you grow up in
any of the local area?
Teresa: Our store is located on an old-fashioned “main street” with small boutiques and restaurants. Shoppers often see their friends and neighbours while strolling the area. The town was founded in 1631, so many of the buildings are historic architecture. One block over is the canal where many boats are docked, and walk a couple more blocks and you’re at the beach!
8. Tell us about a “special” moment that made your day working at your store.
Teresa: The special moments that come to mind are when I get to interact with the children and they let their guard down and allow me into their world. This often happens when they are playing in our play area that has a train table and kitchen set up, or when they let me teach them a new game they enjoy playing. Special events allow us to interact with the kids more than usual, and I guess it’s my latent “school teacher” genes I inherited from my mother that make it so much fun.
9. Where are the best/essential family hangouts and places to go around your store location?
Teresa: The best place to go – the Beach! We have the best beaches here, plus the Cape Henlopen State Park with it’s rolling sand dunes. We have a wonderful Canalfront Park with playground, and the best places to get ice cream – like Kings Homemade Ice Cream, the Dairy Queen, and Two Dips.
10. What Le Top or rabbitmoon Fall 2011 collection is your store’s favorite and why?
Teresa: My favorite Fall 2011 Collection – Cute Cookie by Le Top for its vibrant colors, mixture of textures, and easy-to-wear styles.
132 Second Street
Lewes, DE 19958
or go to
for more information
CHECK-IN and JOIN
Kids’ Ketch Facebook page
and click HERE