Where would we be without friends? We are so fortunate to work with retailers who are wonderful partners in business – and even more privileged when we can call some of these wonderful people our friends!
We wanted to share pictures and information about one of our “best friend’s” beautiful store – Reverie Baby, located in Santa Rosa. This part of California is home to beautiful countryside, fabulous wineries and one very distinctive children’s boutique! The owners – Eva and Arnie Levine – are very special people. They operated stores that specialized in fine linens for over 35 years – and just when they began to consider retirement, they happened upon the idea of opening a children’s specialty boutique. The store has been open for 5½ years, and is located adjacent to their linens store, Reverie Linens, in Montgomery Village Shopping Center. I don’t want you to get any mistaken ideas about Eva and Arnie being ‘ready for the rocking chair’ – when we go out to dinner they can “out-party” me! Everyone needs friends who work hard…and know how to have fun!
Their beautifully merchandised store specializes in clothing for children in sizes newborn to toddler – and is known by some as “Grandma Heaven!” Arnie tries to buy merchandise that is ‘special’ – and would appeal to moms and grandmothers who are looking for the classic baby outfit or gift. The moms especially love playwear that is unique – but never ‘over the top!’ Reverie Baby offers beautiful gift wrapping, and for years had one ‘signature paper’ – only the ribbon colors would differ. They have now added choices in gift wrap, because at baby showers in the area all the gifts would be wrapped in identical wrap! A gift from Reverie Baby is cherished and valued as something truly special and exceptional.
We asked Arnie, “What is the key to your success?” I loved his answer, because it is fundamentally simple – yet so difficult to achieve: “Everyone comes in my store happy, and they always leave happy.” The staff at Reverie Baby always greet you with a genuine smile and have excellent product knowledge – so nice, when compared to many retailers these days. We love Arnie’s philosophy, maybe THAT’S why he is our good friend!