We interviewed Leigh Ann Coffey, owner of the sweetest (no pun intended) boutique in Humeston, Iowa called Sweet Southern Sass, for this week’s Premier Store Spotlight! Not only does she have great style, but she is the young mom of two toddlers and knows the ins-and-outs of kiddo style. Leigh Ann gave us the scoop on where to go in Humeston for family night out and her style picks from both Le Top and Rabbitmoon’s fall 2011 collections! Read more and discover a new gem of a store that only opened 3 weeks ago! Stop by and say hello (well, and feel free to do a bit of shopping)!
Sweet Southern Sass
120 Broad Street
Humeston, IA 50123
CHECK-IN and JOIN Sweet Southern Sass’ Facebook page and click HERE
1. Tell us the inspiration behind launching your new boutique? How did you come up with the name?
Leigh Ann: The inspiration for launching my store came in the form of my two girls, Skylar (age 5 ½) and Kinsey (age 3). I love dressing them and was getting discouraged with the selection of clothes we have in our area (Southern Iowa). I have also wanted to have my own business for a long time, especially one that my girls could be a part of in the future. So the very unique opportunity arose to build my store next door to a very well established women’s clothing and gift store, which has a thriving clientele of grandmothers, so I have a ready made market!
Sweet Southern Sass' ribbon cutting ceremony with Leigh Ann (pictured center in striped shirt) and daughter Skylar cutting the ribbon!
I came up with the name, Sweet Southern Sass, because I’m originally from the South (Kentucky) and we live in Southern Iowa, so that part was easy. I have a friend that loves the word Sassy, and that seemed to fit the image I wanted. My husband thought just Southern Sass sounded like a barbecue sauce, so I threw in the Sweet (he said that wasn’t much better!), but it seemed to fit! It’s only taken me a few weeks to be able to answer the phone without getting tongue-tied!!
2. Tell us the inside scoop about any special events that you have planned for your boutique for fall, especially the fun deals we can expect. Anything for Halloween next month?
Leigh Ann: We have just had our big Grand Opening sale last week, so I’m still working on what future events to have. Actually tonight, we’re taking part in Humeston’s Back-to-School night, we’ll be open late and offering a sale on all clothing. Maybe a Spooktacular Sale for Halloween?! Check back in later in the Fall, we will be having lots of events and fun sales, just haven’t gotten all the details worked out yet (been busy trying to figure out my cash register!!).
3. Back-to-school is here and in full swing – what are 3 trends you can tell parents to look for when updating their kids’ wardrobe this fall?
Leigh Ann: I would recommend something with a bubble skirt (the girls love them!), footless tights with flats, and bright colors!
A patron showing off Le Top's "Vroom!" collection stripe shirt and stonewashed motorcycle jeans
4. Please tell us 1 easy tip or snack/meal for a child’s back-to-school lunchbox?
Leigh Ann: My daughter loves “ants on a log”. It’s just a celery stick with peanut butter on top, then top it off with a row of raisins! Very healthy and filling!
5. Tell us…before you “had kids or grandkids, what is one thing you swore you’d never…?” Please share!
Leigh Ann: Oh, this one is easy! My kids were never going to have pacifiers, they seemed so silly! Skylar was 4 when she got rid of hers and Kinsey was 3! I am a very weak Mom and they were so handy at bedtimes!!
6. Describe the neighborhood of your store location in Humeston, Iowa. Did you grow up in the local area?
Leigh Ann: I actually grew up in Springfield, Kentucky. Met a farmer at a cattle show in Nebraska and moved to Iowa! But the people in Humeston and Southern Iowa make me feel as though I was born and raised there! We have a unique situation in Humeston, it’s a very small rural town on a main highway that attracts people from all over the state because of the great restaurant to eat lunch at (Grassroots Gallery and Cafe) and Snyder’s Variety and Gifts that carries womenswear and just about everything else. We’re located right next door to Snyder’s and across the street from Grassroots, we have a great location!
7. Tell us about a “special” moment that has made your day working at your store since it has opened.
Leigh Ann: I’ve had a special moment almost everyday since I opened three weeks ago. Every time a customer compliments things, it just gives me warm fuzzies! But the most special times are when my girls help me in the store. We unpack boxes of clothes and they help me price them, put them on hangers, then decide on the spot to put them in the store. They even wait on customers! They love it and it is great to see them take so much ownership in the store. I want them to be a part of it and see that women can be businesswomen, as well as moms and wives. I think they’re going to be a great help in the future!
Inside Sweet Southern Sass
8. You see celebrity children and their “celeb style” in the weekly magazines…what celebrity child has the best style and why?
Leigh Ann: I’m going to have to say Suri Cruise. She’s always so classy and cute!
9. Where are the best/essential family hangouts and places to go around your store location?
Leigh Ann: Our store is located on the main street in Humeston. So the absolute most popular place in Humeston is Snyder’s Variety and Gifts, located next door. They have something for everyone! We also have a wonderful park in town for the kids to play and a great art gallery/lunch spot across the street!
10. What Le Top or rabbitmoon Fall 2011 collection is your store’s favorite and why?
Leigh Ann: They are all so cute! I’ve gotten lots of compliments on the Le Top and Rabbitmoon lines! I’ll have to say the Le Top “Vroom!” and “Under Construction” collections for boys has been very popular and the Le Top “Pizzazz” and Rabbitmoon “Harmony” collections have done very well for girls! Personally, I love the Rabbitmoon “Harmony” line the best, such a cute color combination!
rabbitmoon "harmony" collection
Sweet Southern Sass
120 Broad Street
Humeston, IA 50123
CHECK-IN and JOIN
Sweet Southern Sass’
Facebook page and click HERE
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